YouTube, the online video-sharing monolith that has over one billion users worldwide, is leveraged for an infinite number of promotional purposes. Large corporations often use YouTube's platform to share shocking or sentimental commercials that are intended to "go viral" and attract astoundingly high numbers of views. By doing this, they effectively make millions of people aware of their brand and etch their names in people's minds. But how would YouTube work for small, local businesses that … [Read more...] about Prospect Genius Reviews: YouTube for Local Businesses
Prospect Genius Reviews: Google Trends
Google Trends, a keyword tool that many advertisers are starting to use as a replacement for the AdWords Keyword Planner, provides users with data about trending search topics. Rather than showing a lump sum of search keywords, Trends presents search patterns by region, time period, category, and more. In theory, this makes it easier for advertisers to pinpoint the most popular keywords for a given campaign. In this edition of "Prospect Genius Reviews...," we'll take a look at the tool's … [Read more...] about Prospect Genius Reviews: Google Trends
Prospect Genius Reviews: GoAnimate for Video Creation
GoAnimate is a video-creation tool that's designed to help first-time or novice designers create their own video content online. It's ideal for beginners who are just dipping their toes into the world of animation, but it's also being adapted for use by small businesses that are on a tight budget. But how valuable is video content in online advertising, and how effective is GoAnimate as part of a small business's online advertising strategy? In this edition of "Prospect Genius Reviews...," we'll … [Read more...] about Prospect Genius Reviews: GoAnimate for Video Creation
