YP.com is seeking to distinguish itself from its origin as AT&T's Yellow Pages: those thick, heavy books that the phone company used to thunk down on your doorstep every year to inform you of all the local businesses in your area. As printed yellow pages books are gradually phased out of production, YP.com is attempting to re-brand and re-purpose itself as an online directory. Has it been successful in this endeavor? How does its popularity compare with other directories? That's what we'll … [Read more...] about Prospect Genius Reviews: YP.com as a Local Directory
Prospect Genius Reviews: Yahoo Search
If you're a Mozilla Firefox user, then you're probably already aware that the latest version of Firefox came with a new default search engine: Yahoo Search. Mozilla's partnership with Yahoo was a deal that surprised the local search community, but does that necessarily mean it was the wrong move? In this edition of "Prospect Genius Reviews...," we'll discuss the merits of Yahoo Search and why its new status as Firefox's default search setting is a positive addition to the search engine … [Read more...] about Prospect Genius Reviews: Yahoo Search
