Instagram is an uber-popular social media platform on which users post and share photos. In fact, more than 70 million photos and videos are uploaded to Instagram every day. While average individuals make up the majority of Instagram's users, many celebrities, organizations, and brands also use it to stay connected to their audiences. But where do small, local businesses fit into the picture? Is Instagram a worthwhile platform for them? That's what we'll explore in this latest installment of … [Read more...] about Prospect Genius Reviews: Instagram for Local Business
Prospect Genius Reviews: GoAnimate for Video Creation
GoAnimate is a video-creation tool that's designed to help first-time or novice designers create their own video content online. It's ideal for beginners who are just dipping their toes into the world of animation, but it's also being adapted for use by small businesses that are on a tight budget. But how valuable is video content in online advertising, and how effective is GoAnimate as part of a small business's online advertising strategy? In this edition of "Prospect Genius Reviews...," we'll … [Read more...] about Prospect Genius Reviews: GoAnimate for Video Creation
Prospect Genius Reviews: Facebook Pages for Businesses
Facebook Pages are designed to help companies manage their social media presence. Even if you seldom use Facebook, you've probably noticed that many of your favorite local businesses have their own profiles. But these aren't profiles— they're actually called Facebook Pages, which are exclusively for businesses and organizations to assist them in increasing visibility, connecting with customers, and monitoring their promotional efforts. In this installment of "Prospect Genius Reviews...," we'll … [Read more...] about Prospect Genius Reviews: Facebook Pages for Businesses
Prospect Genius Reviews: Angie’s List
You've probably heard of Angie's List by now. It's an online review service containing crowd-sourced reviews of local businesses, focusing heavily on home and lawn care providers. While it claims to be a trustworthy resource that consumers can use to find reliable service providers, it has some questionable practices that lead us to understand it's not as consumer-driven as it claims to be. In this edition of "Prospect Genius Reviews...," we'll explore how trustworthy Angie's List actually … [Read more...] about Prospect Genius Reviews: Angie’s List
Prospect Genius Reviews: Facebook Ads (Part Two)
In the last edition of "Prospect Genius Reviews...," we covered the fundamental differences between the two types of Facebook ads and explained briefly how they operate. As the follow-up to that piece, this post will review best practices for small businesses that want to leverage Facebook ads for lead generation. Creating Your Ad We'll begin by explaining the basic process for creating Facebook ads. First, you must have a Facebook page for your business. You'll have to access your ad … [Read more...] about Prospect Genius Reviews: Facebook Ads (Part Two)