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Prospect Genius Reviews

Prospect Genius Reviews

Reviewing digital marketing tools and services for local businesses

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Prospect Genius Reviews: Instagram for Local Business

July 23, 2015 by

Instagram is an uber-popular social media platform on which users post and share photos. In fact, more than 70 million photos and videos are uploaded to Instagram every day. While average individuals make up the majority of Instagram's users, many celebrities, organizations, and brands also use it to stay connected to their audiences. But where do small, local businesses fit into the picture? Is Instagram a worthwhile platform for them? That's what we'll explore in this latest installment of … [Read more...] about Prospect Genius Reviews: Instagram for Local Business

Filed Under: Prospect Genius Reviews... Tagged With: Google Algorithm, Instagram, local businesses, online advertising, pinterest, social media

Prospect Genius Reviews: GoAnimate for Video Creation

May 8, 2015 by

GoAnimate is a video-creation tool that's designed to help first-time or novice designers create their own video content online. It's ideal for beginners who are just dipping their toes into the world of animation, but it's also being adapted for use by small businesses that are on a tight budget. But how valuable is video content in online advertising, and how effective is GoAnimate as part of a small business's online advertising strategy? In this edition of "Prospect Genius Reviews...," we'll … [Read more...] about Prospect Genius Reviews: GoAnimate for Video Creation

Filed Under: Prospect Genius Reviews... Tagged With: GoAnimate, online advertising, seo, video content, YouTube

Prospect Genius Reviews: Facebook Pages for Businesses

November 24, 2014 by

Facebook Pages are designed to help companies manage their social media presence. Even if you seldom use Facebook, you've probably noticed that many of your favorite local businesses have their own profiles. But these aren't profiles— they're actually called Facebook Pages, which are exclusively for businesses and organizations to assist them in increasing visibility, connecting with customers, and monitoring their promotional efforts. In this installment of "Prospect Genius Reviews...," we'll … [Read more...] about Prospect Genius Reviews: Facebook Pages for Businesses

Filed Under: Prospect Genius Reviews... Tagged With: Facebook, facebook pages, online advertising, social media, twitter

Prospect Genius Reviews: Angie’s List

October 24, 2014 by

You've probably heard of Angie's List by now. It's an online review service containing crowd-sourced reviews of local businesses, focusing heavily on home and lawn care providers. While it claims to be a trustworthy resource that consumers can use to find reliable service providers, it has some questionable practices that lead us to understand it's not as consumer-driven as it claims to be. In this edition of "Prospect Genius Reviews...," we'll explore how trustworthy Angie's List actually … [Read more...] about Prospect Genius Reviews: Angie’s List

Filed Under: Prospect Genius Reviews... Tagged With: angie's list, customer reviews, online advertising, paid advertising

Prospect Genius Reviews: Facebook Ads (Part Two)

August 22, 2014 by

In the last edition of "Prospect Genius Reviews...," we covered the fundamental differences between the two types of Facebook ads and explained briefly how they operate. As the follow-up to that piece, this post will review best practices for small businesses that want to leverage Facebook ads for lead generation. Creating Your Ad We'll begin by explaining the basic process for creating Facebook ads. First, you must have a Facebook page for your business. You'll have to access your ad … [Read more...] about Prospect Genius Reviews: Facebook Ads (Part Two)

Filed Under: Prospect Genius Reviews... Tagged With: Facebook, Google AdWords, online advertising, Prospect Genius reviews

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