Google Trends, a keyword tool that many advertisers are starting to use as a replacement for the AdWords Keyword Planner, provides users with data about trending search topics. Rather than showing a lump sum of search keywords, Trends presents search patterns by region, time period, category, and more. In theory, this makes it easier for advertisers to pinpoint the most popular keywords for a given campaign. In this edition of "Prospect Genius Reviews...," we'll take a look at the tool's … [Read more...] about Prospect Genius Reviews: Google Trends
Prospect Genius Reviews: Google Shopping
It's no secret that today's consumers prefer shopping online to shopping in physical stores. It's more convenient and more immediate than browsing from store to store on foot. Google Shopping attempts to harness this cultural shift by combining Internet users' love of online shopping with Google's omniscience. But is it as beneficial as it seems? This week, "Prospect Genius Reviews..." will find out. Google Shopping was formerly named "Froogle" and, later, "Google Product Search." When it … [Read more...] about Prospect Genius Reviews: Google Shopping
