LinkedIn isn't just a place for professionals seeking new employment anymore. Recently, businesses have been swarming the platform to connect with other businesses and build a network of like-minded industry peers. But is it just for corporations and tech startups that are looking to develop their knowledge base and cultivate relationships? Or is there room for small, local businesses to benefit, as well? That's what we'll discover in this edition of "Prospect Genius Reviews..." At first, … [Read more...] about Prospect Genius Reviews: LinkedIn for Small Businesses
Prospect Genius Reviews: Social Media Contests
Lots and lots of digital marketing specialists have been heralding social media contests as an effective way to gain more followers in a short period of time. Most brands on Facebook or Twitter have held social media contests for this very reason. However, are these contests as good as they sound? What's the catch? In this edition of "Prospect Genius Reviews...," we'll find out. For starters, what do we mean by a "social media contest"? You've probably seen at least a handful of them floating … [Read more...] about Prospect Genius Reviews: Social Media Contests
Prospect Genius Reviews: Google+ as a Social Media Platform
It's no secret that Google+ is one of the less popular social media platforms on the web, paling in comparison to Facebook, Twitter, and even Instagram. However, because its information is integrated with Google My Business and Google Maps, it has always held a modicum of value in the local search arena. But with customer reviews now gone from Google+ pages due to the most recent update of Google+, local business owners are wondering: Is keeping up a social media profile on Google+ worth the … [Read more...] about Prospect Genius Reviews: Google+ as a Social Media Platform
Prospect Genius Reviews: Twitter for Local Businesses
Advertisers are always talking about how important social media is for local businesses. It offers a chance for businesses to connect and engage with their customers and to promote their products and services. But is all social media effective? How does Twitter stack up against Facebook when it comes to advertising for small, local businesses? In this edition of "Prospect Genius Reviews...," we'll find out. Twitter was created in March 2006 as a social networking platform on which users can … [Read more...] about Prospect Genius Reviews: Twitter for Local Businesses
Prospect Genius Reviews: Facebook Pages for Businesses
Facebook Pages are designed to help companies manage their social media presence. Even if you seldom use Facebook, you've probably noticed that many of your favorite local businesses have their own profiles. But these aren't profiles— they're actually called Facebook Pages, which are exclusively for businesses and organizations to assist them in increasing visibility, connecting with customers, and monitoring their promotional efforts. In this installment of "Prospect Genius Reviews...," we'll … [Read more...] about Prospect Genius Reviews: Facebook Pages for Businesses