YP.com is seeking to distinguish itself from its origin as AT&T's Yellow Pages: those thick, heavy books that the phone company used to thunk down on your doorstep every year to inform you of all the local businesses in your area. As printed yellow pages books are gradually phased out of production, YP.com is attempting to re-brand and re-purpose itself as an online directory. Has it been successful in this endeavor? How does its popularity compare with other directories? That's what we'll … [Read more...] about Prospect Genius Reviews: YP.com as a Local Directory
Prospect Genius Reviews: Pinterest for Local Businesses
You hear us talk a lot about social media on this blog. Social media is an essential tool for local businesses, as it enables you to connect and engage with your client base on a more personal level. Some social platforms, namely Facebook, even factor into local search algorithms. But where does Pinterest, one of the fastest-growing social media sites (with 70+ million users!), fall on the spectrum of useful social platforms? Is it actually an effective online advertising tool for local … [Read more...] about Prospect Genius Reviews: Pinterest for Local Businesses
Prospect Genius Reviews: Yahoo Search
If you're a Mozilla Firefox user, then you're probably already aware that the latest version of Firefox came with a new default search engine: Yahoo Search. Mozilla's partnership with Yahoo was a deal that surprised the local search community, but does that necessarily mean it was the wrong move? In this edition of "Prospect Genius Reviews...," we'll discuss the merits of Yahoo Search and why its new status as Firefox's default search setting is a positive addition to the search engine … [Read more...] about Prospect Genius Reviews: Yahoo Search
Prospect Genius Reviews: DuckDuckGo
DuckDuckGo, a search engine that promises "real privacy, smarter search, and less clutter," has been in the tech news a lot lately. It's a smaller search engine than Google and Bing, yet it's receiving an unusual amount of praise from industry leaders. Why? In this edition of "Prospect Genius Reviews...," we'll find out. To preface: DuckDuckGo has been exalted by countless experts and news organizations since its launch in 2008. Prospect Genius's review of DuckDuckGo won't break any new ground, … [Read more...] about Prospect Genius Reviews: DuckDuckGo
Prospect Genius Reviews: Google Shopping
It's no secret that today's consumers prefer shopping online to shopping in physical stores. It's more convenient and more immediate than browsing from store to store on foot. Google Shopping attempts to harness this cultural shift by combining Internet users' love of online shopping with Google's omniscience. But is it as beneficial as it seems? This week, "Prospect Genius Reviews..." will find out. Google Shopping was formerly named "Froogle" and, later, "Google Product Search." When it … [Read more...] about Prospect Genius Reviews: Google Shopping