• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Prospect Genius Reviews

Prospect Genius Reviews

Reviewing digital marketing tools and services for local businesses

  • Home
  • Reviews
  • Contact Us
You are here: Home / Prospect Genius Reviews... / Prospect Genius Reviews: Call Tracking

Prospect Genius Reviews: Call Tracking

July 7, 2016 by

Have you heard of call tracking? We’re not talking about the NSA, we’re talking about a service that keeps track of your small business’s incoming calls. Some online advertising companies recently are boasting about the call-tracking services they offer to clients. But what exactly is call tracking? And how valuable is it to your small business’s online advertising needs? That’s what we’ll tackle in this edition of “Prospect Genius Reviews…”

Let’s get started!

call tracking graph

First, let’s talk about how call tracking works. There are many different types of programs out there, but here’s the gist: You connect one specific phone number to your call-tracking program, and that program keeps track of all the incoming calls you receive on that phone line. Your program may even record the phone conversations on this line, too.

Typically, calling-tracking services assign a unique phone number for your campaign. You can include this number on a specific ad, flyer, directory listing, or website to see how many calls are generated by each platform. It’s an accurate, straightforward way to determine the value of your efforts.

So if you have an online marketing campaign that uses call tracking, you’ll be able to see exactly how many incoming calls you receive from the campaign. In other words, you’re able to precisely measure the effectiveness of your campaign.

That’s why “Prospect Genius Reviews” strongly recommends finding an online advertising company that offers call-tracking service. Without it, it’s very difficult to discern how well your investment is actually paying off. Why would you want to continue paying for an advertising campaign if you can’t be certain whether your calls are coming from this campaign or something else?

Beyond ROI concerns, however, call tracking offers additional practical benefits, as well. For example:

  • You can use call tracking to listen to recorded conversations between your employees and customers. This helps you keep tabs on how effective your customer service and sales reps are and allows you to determine where they can improve.
  • You can also use these recordings to develop a sales plan. By going back and listening to customers, you can take notes on what types of services people are repeatedly asking about.
  • You can use call data to identify the specific days and hours when you receive the highest volume of calls. Having this knowledge will help you plan your staff scheduling, i.e. when you need to be available to answer the phone versus when you can load up on off-site jobs.
  • You can use your call log as your business’s contacts list. Caller info is stored in your log, making it easy for you to follow up with customers.

The results of using call tracking are overwhelmingly positive. However, we’d be remiss if we didn’t mention the few downsides some small businesses may encounter. These include:

  • Having to use a call-tracking phone number, separate from your own, for your online promotions.
  • Losing all the advertising tied to your call-tracking number if you end your campaign.
  • Having to go through all of your listings and update your phone number if you end your campaign.

Sure, these downsides may cause a headache or two, but we think the benefits of call tracking far outweigh the negatives.

If you’re a small, local service provider on the hunt for an online advertiser, you’ll want to make call tracking a top priority. Any online advertising company or local SEO provider worth its salt will offer call tracking because it’s a transparent way to demonstrate value. If a company doesn’t offer it, then that company probably isn’t too confident in the ROI it delivers. Run away.

(Full disclosure: Prospect Genius includes call tracking in many of our online advertising services.)

You can learn more about the benefits of call tracking here and here.

Stay tuned for the next installment of “Prospect Genius Reviews…,” when we’ll discuss the free content-inspiration tool Answer the Public.

Filed Under: Prospect Genius Reviews... Tagged With: call tracking, customer calls, local SEO, online advertising campaign, online advertising companies, online advertising tools

Search our Reviews

Review Archives

  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014

What Drives Us?

Our passion is helping small businesses thrive. It’s why we get out of bed every day. Too many business owners are cheated and lied to every day so we see it as our duty to be a beacon of truth, a safe harbor, in an often unscrupulous industry.

Search

Review Archives

Connect With Us

Facebook logo Linkedin logo Twitter logo YouTube logo

Contact Us

Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

P: (800) 689-1273
F: (888) 488-9011
E: hello@prospectgenius.com

Serving Since

Copyright ProspectGenius and 2025