Social media is seen as a taxing, time-consuming chore by many small business owners. They know a social media presence is crucial in appealing to today's consumer, but they simply don't have the time or resources to do it. Enter: DrumUp. DrumUp is a new social media management tool, marketed toward small businesses that find themselves floundering when it comes to social media upkeep. You might be thinking, "Aren't there already a bunch of social media management tools out there?" You aren't … [Read more...] about Prospect Genius Reviews: DrumUp for Social Media Management
Prospect Genius Reviews: LinkedIn for Small Businesses
LinkedIn isn't just a place for professionals seeking new employment anymore. Recently, businesses have been swarming the platform to connect with other businesses and build a network of like-minded industry peers. But is it just for corporations and tech startups that are looking to develop their knowledge base and cultivate relationships? Or is there room for small, local businesses to benefit, as well? That's what we'll discover in this edition of "Prospect Genius Reviews..." At first, … [Read more...] about Prospect Genius Reviews: LinkedIn for Small Businesses
Prospect Genius Reviews: Social Media Contests
Lots and lots of digital marketing specialists have been heralding social media contests as an effective way to gain more followers in a short period of time. Most brands on Facebook or Twitter have held social media contests for this very reason. However, are these contests as good as they sound? What's the catch? In this edition of "Prospect Genius Reviews...," we'll find out. For starters, what do we mean by a "social media contest"? You've probably seen at least a handful of them floating … [Read more...] about Prospect Genius Reviews: Social Media Contests
Prospect Genius Reviews: Google+ as a Social Media Platform
It's no secret that Google+ is one of the less popular social media platforms on the web, paling in comparison to Facebook, Twitter, and even Instagram. However, because its information is integrated with Google My Business and Google Maps, it has always held a modicum of value in the local search arena. But with customer reviews now gone from Google+ pages due to the most recent update of Google+, local business owners are wondering: Is keeping up a social media profile on Google+ worth the … [Read more...] about Prospect Genius Reviews: Google+ as a Social Media Platform
Prospect Genius Reviews: YP.com’s Local Marketing Solutions
In our last edition of "Prospect Genius Reviews," we discussed YP.com in its function as an online directory. This time, we'll turn our attention to a whole different side of YP that provides marketing solutions for local SMBs. We'll examine how its local marketing services work and how effective these services seem to be.* First, let's talk about how YP's marketing services work. With ypSearch, YP's search engine marketing program, business owners can decide between the basic and premium … [Read more...] about Prospect Genius Reviews: YP.com’s Local Marketing Solutions
