You've probably heard of Angie's List by now. It's an online review service containing crowd-sourced reviews of local businesses, focusing heavily on home and lawn care providers. While it claims to be a trustworthy resource that consumers can use to find reliable service providers, it has some questionable practices that lead us to understand it's not as consumer-driven as it claims to be. In this edition of "Prospect Genius Reviews...," we'll explore how trustworthy Angie's List actually … [Read more...] about Prospect Genius Reviews: Angie’s List
Archives for October 2014
Prospect Genius Reviews: Google’s Sponsored Ads
Users turn to Google for helpful consumer research and general information about virtually any subject. All they want is to find relevant webpages with valuable content, but Google's sponsored advertisements— the ones that businesses pay Google to display in high-profile positions— are making it harder to do so. In this edition of "Prospect Genius Reviews...," we'll discuss the increasingly pervasive nature of Google's sponsored ads and its implications. Lately, Google's search results pages … [Read more...] about Prospect Genius Reviews: Google’s Sponsored Ads