In the last edition of "Prospect Genius Reviews...," we covered the fundamental differences between the two types of Facebook ads and explained briefly how they operate. As the follow-up to that piece, this post will review best practices for small businesses that want to leverage Facebook ads for lead generation. Creating Your Ad We'll begin by explaining the basic process for creating Facebook ads. First, you must have a Facebook page for your business. You'll have to access your ad … [Read more...] about Prospect Genius Reviews: Facebook Ads (Part Two)
Archives for August 2014
Prospect Genius Reviews: Facebook Ads (Part One)
As we all know, Facebook has grown into a platform that the vast majority of American adults use daily. It's come a long way from its original dorm-room inception in 2004. As of late 2013, nearly 10 years later, roughly 1.23 billion people worldwide have Facebook accounts. What's even more impressive? According to eMarketer, 5.7% of all global digital advertising revenues (and 18.4% of mobile ad spend) in 2013 belonged to Facebook. Clearly, ads on Facebook are lucrative. But how can they help … [Read more...] about Prospect Genius Reviews: Facebook Ads (Part One)