Prospect Genius Reviews

Reviewing digital marketing tools and services for local businesses

We don’t cut corners.

We’re passionate about doing things right. We never cut corners, and we believe everyone should be just as square. Our efforts on this site are dedicated to pointing out places in our industry where corners are being cut, and where they’re not.

Reviewing local digital marketing

When it comes to online marketing, there are tons of trends and buzzwords. How are business owners supposed to know which ones to pay attention to? Prospect Genius Reviews helps you cut through the hype by spelling out how different digital marketing tools and services really work, and what that means for local businesses. We out the folks who cut corners and give kudos to the tools and services that truly help you advertise your company.

For Local Businesses

Prospect Genius Reviews highlights the good, the bad, and the ugly when it comes to various Web marketing services, tools, and approaches. Looking through the lens of what’s best for small, local businesses, we’re not shy when it comes to telling you the truth about what works—and what doesn’t.

Too Good to Be True?

Digital marketing services and tools make a lot of claims, and a lot of those sound fantastic. But are they too good to be true? How do they work, anyway? Is this particular option the right one for your business? Prospect Genius Reviews can help you decide.

Prospect Genius Knows

Prospect Genius has specialized in online marketing for local businesses since 2007. We’ve seen lots of tools and tricks come and go, and talked to countless business owners who have been burned by corner-cutters in the past. This is our way to share our knowledge so you have you need to make sound web advertising decisions.

Latest Reviews

Prospect Genius Reviews: WordPress for Website Hosting

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When shopping around for website hosting options, you likely came across WordPress. WordPress is a widely popular content management system (CMS) used by small businesses and bloggers alike. But is it right for you? How well does it lend itself to the website needs of small businesses? In this installment of "Prospect Genius Reviews...," we'll find some answers. First, to be clear, there are two branches of the WordPress enterprise: WordPress.org and WordPress.com. They each provide different … [Read more...] about Prospect Genius Reviews: WordPress for Website Hosting

Prospect Genius Reviews: Answer the Public

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Answer the Public is a free, online tool that provides insight into the kind of information people are searching for online. It's championed by content creators and marketers as an effective means of figuring out what their audiences want to know more about. The question is: Does Answer the Public's utility translate to small business owners, too? That's what we'll discuss this time on "Prospect Genius Reviews..." How Does Answer the Public Work? Before we dive into how well Answer the Public … [Read more...] about Prospect Genius Reviews: Answer the Public

Prospect Genius Reviews: Call Tracking

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Have you heard of call tracking? We're not talking about the NSA, we're talking about a service that keeps track of your small business's incoming calls. Some online advertising companies recently are boasting about the call-tracking services they offer to clients. But what exactly is call tracking? And how valuable is it to your small business's online advertising needs? That's what we'll tackle in this edition of "Prospect Genius Reviews..." Let's get started! First, let's talk about how … [Read more...] about Prospect Genius Reviews: Call Tracking

Prospect Genius Reviews: Instagram’s New Business Tools

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Instagram is not a new topic for "Prospect Genius Reviews..." Back in July 2015, nearly a year ago, we examined the popular social media platform as it pertains to small, local businesses. Ultimately, we concluded it's a worthwhile platform insofar as it ups your company's social signals and creates a broader presence for you online. In terms of generating leads, however, we found it was lacking. But those lead-generating abilities may be about to change. Just last week, Instagram announced … [Read more...] about Prospect Genius Reviews: Instagram’s New Business Tools

Prospect Genius Reviews: Pixlr, a Free Image Editing Tool

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Most people have heard of Photoshop, but probably a fraction of those people have heard of Pixlr. A free alternative to Photoshop, Pixlr is an effective image editor that should be in every small business owner's marketing toolkit. In this edition of "Prospect Genius Reviews...," we'll explain why. First, let's establish the importance of images in the context of online advertising. When it comes to the appearance of your website, social media profiles, and online directory listings, … [Read more...] about Prospect Genius Reviews: Pixlr, a Free Image Editing Tool